Richard DeVaul is one of the most celebrated tech industry professionals, and he has made a name for himself as an innovation expert and research scientist. His expertise has been instrumental in helping turn promising start-ups into Fortune 100 success. In a recent interview, DeVaul went on to explore offensive vs. defensive innovation drivers.

What’s offensive vs. defensive innovation drivers?

Richard is an iconic innovation strategist, who said that when a company decides to engage in innovation, it also takes on many risks. This is because innovation would require resources like finances, office space, and staffing that the business could have put to other uses. Additionally, even after dedicating these resources towards innovation, there is no telling if the innovation would pay off.

According to Richard DeVaul, offensive innovation is where a business opts to pursue innovation, believing that the rewards of success outshine the risk of failure. A smart company taking this approach to innovation will move forward and prepare for the cost of failure even as it hopes for success.

On the other hand, defensive innovation is a calculated and strategic approach to innovation. Richard DeVaul said that in this case, the enterprise is unwilling to make any bold moves that present a great chance of failure. Instead, it prefers innovating when there is a greater possibility for success. Most of the time, companies that take defensive innovation approaches are never the trailblazers in their sectors. Go to this page for more information.

About Richard DeVaul

The celebrated tech industry guru made a notable entry into the tech world after completing his M.S. and Ph.D. at MIT Media. This is because, for his doctoral dissertation, he worked on a revolutionary real-time wearable memory support system. This put Richard DeVaul on a path to join Google X, where he continued with his string of accomplishments. During his time at Google X, he created and led several billion-dollar ventures.


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